Search Engine Optimisation is a technique that helps websites appear on leading search engines like Google, Yahoo & Bing. Businesses select the 'Keywords' they want to appear for which are usually the products or services they offer. Then a search engine optimiser sets out a plan in order to achieve the particular goals for each keyword.
Search Engine Optimisation helps websites appear in the 'organic' or 'free' search results on search engines.
Search Engine Optimisation (SEO) with Be Local Online
Search Engine Optimisation helps businesses appear in the ‘free’ or ‘organic’ search results on search engines, as seen below.
Search Engine Results Page
If you are new to search engine optimisation or, if you have been involved with a search engine optimisation project for a longtime but are unhappy with the results you are getting Be Local Online would love to hear from you.
Search Engine Optimisation Basics
Search Engine Optimisation requires specialist expertise, but we’ll try to explain how it works a simply as possible. Essentially there are two main areas to focus on when trying to achieve a desired position in the leading search engines. If you work in a competitive industry combining both ‘on page SEO’ & ‘off page SEO’ will be essential if you want to appear prominently in search results on leading search engines.
On Page SEO
On page SEO relates to every bit of content that is on a website. A common phrase used with SEOers (Search Engine Optimisers) is ‘content is king!’. Translated this basically means what you put on each page (photo’s, logos, text, headings, tables, charts etc), and how you structure your site is one the most important factors when getting your desired position in the search results on search engines, and we agree. It’s proven that websites with useful, relevant, unique content, that are updated regularly can appear in more prominent positions on search engines.
Providing useful, relevant content will keep users on your site for longer (which search engines like), and updating it regularly gives people a reason to revisit again & again (another thing search engines like). But it’s not just the content that’s used on your website that can influence your position in the search engines. Off Page SEO also has significant impact in where websites appear in the search results.
Off Page SEO
Off Page SEO helps websites appear more prominently in the search engine results pages, but doesn’t have anything to do with the content used on the website itself. Known as ‘link building’ it’s about the number of quality, inbound links you have pointing at your website (without linking back, as reciprocal links are discounted). Each relevant link you get is seen by the search engines as an endorsement, kind of like a vote. The more votes you can get the better results can be. The links have to be relevant, otherwise they simply won’t count and can in fact have a negative effect on your SEO. There are lots of important factors to remember when link building, and if not done correctly can be a huge waste of time and effort.
Search Engine Optimisation FAQ’s
Have a read through the common search engine optimisation FAQ’s below. Simply click on the question to reveal the answers.
What is search engine optimisation?
Search Engine Optimisation helps websites appear in the ‘organic’ or ‘free’ search results on search engines. There’s simply no point having a website if nobody can find it when they are searching online for the products or services your business offers. For example, a shop owner wouldn’t want a shop in the middle of a desert, where nobody walks past. They want shops on busy high streets where lots of people walk past seeing their shop window.
Think of a website as a businesses shop window. Then think of search engines as a vast array of really busy high streets, each high street specialising in a particular product & service. Search engine optimisation places businesses on the right street, meaning people searching for their particular products or services can find them easily when they are searching.
Search engine optimisation makes sure that when people are searching online that they find websites offering exactly what they’re looking for. It makes websites appear in the ‘organic’ or ‘free’ search results on search engines as seen below.
Search Engine Results Page
Is search engine optimisation important?
Search engine optimisation can be very important for businesses looking to gain a constant flow of new customers. If people already know your business then they will search for you using your business name which we call your ‘known market’ (people who already know you). To get new customers you need to place your businesses relevant products & services in front of your ‘unknown market’ (people who don’t know your business exists, but are searching for the products or services your business offers). If your business wants to constantly be found for products or services it offers then ‘yes’ search engine optimisation is important.
Is search engine optimisation the right solution for my business?
Search engine optimisation isn’t the right solution for every business. For example, if you’re a business who is usually very busy and simply couldn’t take on any more work then being listed at the top of the search results for the products or services you offer would only generate unwanted enquiries most of the time. Similarly, if you’re a tradesman that can only take on a certain amount of enquiries before having to turn work away, then being permanently listed on the first page in search results wouldn’t be ideal. It would only be beneficial during quiet periods, and you cant turn search engine optimisation ‘on’ and ‘off’. Pay per click advertising would be a more effective solution for these types of businesses, allowing then to control when they appear in the search engines.
Can I do my own search engine optimisation?
If your area of expertise is unrelated to website design & Search Engine Optimisation you could invest a lot of time yet still not get the results you want to achieve. Be Local Online always recommends you speak to an expert. It won’t cost you anything to speak to us, but could save you a lot of time.
How do I choose the right search engine optimisation company?
Your business should be at the heart of your search engine optimisation campaign. Plenty of marketing companies will be happy to quote you for a search engine optimisation project, without even finding out about your business. When choosing a company to work with make sure they take the time to get to know you and your business. Make sure they research your market before making any suggestions. Be Local Online do the research with you so you can seer the potential your campaign has. More importantly, we can show you businesses we currently work with and the positions we are getting them in the leading search engines.
How much should I be paying for search engine optimisation?
It really does depend on how competitive your industry is in your area, and how quick you want to see results. It will also depend on your current website. All these factors will determine how much time will be needed on your project and will effect the cost.
Search Engine Optimisation Summery
Search Engine Optimisation helps businesses appear in the Free or Organic section on search engine search results pages. Success isn’t achieved overnight, and can sometimes take over 6 months to achieve your goals. It’s a long term solution for businesses who constantly want to attract new customers.
If you want to arrange a free consultation for your business, we’d love to hear from you. We deal with all businesses, big & small.
O U R V I S I O N
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