Their are three places you can appear in the search results on search engines. Search engine optimisation can list your business in the 'free' or 'organic' section of search engines. Pay Per Click advertising lists you in the 'paid search' section & a Maps Listing places your business on Google Maps.
Search Engine Marketing ensures your business is found locally for all the products and services it offers.
Search Engine Marketing with Be Local Online
Search Engine Marketing makes sure your business is found in the search results on search engines. There are three places your business can appear; in the ‘Maps’ section, the ‘organic’ section, or the ‘Ads’ section. Successful search engine marketing campaigns try to appear in all sections.
Map Search Optimisation
Map Search Optimisation
Map Search Optimisation makes businesses appear in the Maps section on search engines. It’s becoming more popular in the UK. Google have even started showing Map listings above organic search results. If somebody searches using a computer or laptop, for a product or service in a particular area Map listings can be displayed. Or, if somebody searches using a mobile device the search engines will determine the users location and display relevant Map listings.
Maps Search Optimisation is important because people prefer to use local businesses where possible. Don’t just be local on the high street, Be Local Online too… it makes perfect sense.
Pay Per Click Advertising
Pay Per Click Advertising Positions
Pay Per Click Adverting make businesses appear in the ‘Ads’ or ‘sponsored’ section on search engines. With the right planning, this can generate immediate enquiries from brand new customers who are looking for the products or services you offer. You can set your own budget and you only pay when somebody clicks to your website. Pay per click also allows you to target a number of different ‘keyword phrases’ at one time, then track which one generates the best return on investment. This can be really useful when planning what Keywords to use for any future search engine optimisation.
Search Engine Optimisation helps websites appear in the ‘organic’ or ‘free’ search results on search engines. Businesses select the ‘Keywords’ they want to appear for (which are usually the products or services they offer) and the area they want to target. Then an SEO company like us, sets out to achieve the desired position in the search engine.
SEO requires specialist expertise. Be aware that SEO can take a long time to achieve the position you want to appear for on search engine results pages, in some cases 6 months or more.
All users will have different preferences when searching online. Some prefer to use the ‘Ads’ because they’re right at the top of the page, some use ‘Maps’ to see who’s local and others prefer the ‘Organic’ section. Being in all three sections means you are appealing to everybody, no mater what their preference is when searching. And of course, the more times & places people see your business when using a search engine, the more likely they are to click through to your site. The more people clicking through to your site should result in more customers (if your website is good enough of course).
If you think we might be a good fit for a project you’re working on and you’d like to get the feel of how we can work together arrange a free consultation today.
O U R V I S I O N
To provide stunning mobile optimised websites, that are found everywhere that matters.
Passionate About Our Clients
Making sure our clients are happy with the services we are offering is at the forefront of our minds. We deliver a personal, passionate & tailored service to each and every one of our clients, big or small.