Pay Per Click Advertising

The quickest way to appear on the leading search engines when people search for your product or service, is to run a Pay Per Click Adverting Campaign. With the right planning, this can generate immediate enquiries from brand new customers. You can set your own budget and you only pay when somebody reacts to your advert.

Speaking to a pay per click advertising specialist won't just save you time & money, it will improve the response you get.

Pay Per Click Advertising with Be Local Online

If you are new to pay per click advertising, or are already doing pay per click advertising but want to see better results Be Local Online would love to here from you. We’re experts at researching, setting up, optimising & managing pay per click advertising campaigns.

Pay Per Click Advertising

Pay Per Click advertising lists your business in the ‘pay per click advertising sections’ on search engines as seen below.

Pay Per Click Advertising Positions

Pay Per Click Advertising Positions

Be Local Online research, plan, set up, manage & optimise pay per click adverting campaigns for our clients. Our customers adverts are displayed on leading search engines such as Google, Yahoo & Bing when people search locally for their products & services online.

If you want to see if Be Local Online could manage a pay per click advertising campaign for your business feel free to call, email or send us a message via our Facebook, or twitter pages. Alternatively read though our pay per click advertising FAQ’s that follow.

Pay Per Click Advertising FAQ’s

Have a read through some of the questions we’re commonly asked about pay per click advertising. Simply click on the questions to reveal the answers.

What is Pay Per Click Advertising?

Pay per click advertising (PPC) are adverts that appear on search engines like Google, Yahoo & Bing. Businesses select a set of words they want appear for, which are usually the products or services they offer, these are called ‘Keywords’. They then select the area they want to target. You can then decide the maximum amount of money you are happy to pay each time somebody clicks on their advert, which is called cost per click (CPC).

What do Pay Per Click adverts look like?

There are 3 major providers of Pay Per Click advertising in the UK which are Google, Yahoo & Bing. So let’s see where pay per click adverts can appear, what they can look like. As you will see, Pay Per Click Adverts appear above the ‘free’ or ‘organic’ listings, on the right hand side, and at the bottom of the page.

Pay Per Click Adverting Positions on Google

Pay Per Click Advertising Positions on Google

Pay Per Click Advertising Positions on Google

Pay Per Click Adverting Positions on Yahoo

Pay Per Click Advertising Positions on Yahoo

Pay Per Click Advertising Positions on Yahoo

Pay Per Click Adverting Positions on Bing

Pay Per Click Advertising Positions on Bing

Pay Per Click Advertising Positions on Bing

Who gets the best Pay Per Click Advertising positions?

So we’ve established that Google is by far the most popular search engine in the UK. Their pay per click adverting positions are determined by Ad rank. Businesses with higher Ad rank scores get better positions, usually higher up the page as these generate a higher click through rate (CTR). Having a high Ad rank score can mean paying less per click than your competitors yet still achieve a better advertising position.

What effects Ad rank scores?

The following impact your Ad rank score.
• Bid (cost per click)
• Expected click through rate (CTR)
• Landing Page Experience
• Ad Relevance
• Ad Formats
The complex process is explained in the video by Hal Varian the Chief Economist at Google.

Should I manage my own Pay Per Click Advertising?

If your area of expertise is unrelated to online marketing or Pay Per Click advertising you could invest a lot of time & money but still not get the results you deserve. You might have to increase your bid and pay too much money to get results you need, when an expert can look at other factors that will improve your response without costing you more money.
Be Local Online always recommends you speak to an expert. It won’t cost you anything to speak to us, but will save you time, money & get you better results.

Who should manage my businesses pay per click advertising?

Pay per click advertising is offered by many UK marketing companies & lots of pay per click advertising companies will be happy to quote you a price and get a campaign loaded for you as quickly as possible… we wont!

Be Local Online want to meet all our customers expectations. We simply wont take on a campaign unless we truly believe it will work and meet your expectations. This is why, before we even quote you a price for pay per click advertising we arrange free phone consultation where we look at the following:

• The Products or Services your business offers.
• The products or services you want to advertise.
• The ideal enquiry for your business, and why.
• How many ideal enquiries you currently generate.
• How many ideal enquiries you want to generate.
• How much money your business will make if it achieves the target amount of ideal enquiries… this a financial forecast
• The area you want to target
• What the competition in that area is doing to promote their business online
• Where you currently advertise your business (if anywhere)
• Your advertising goals & objectives
• How mobile & user friendly is your website

If you speak to any pay per click advertising agency (which we encourage you to do), and they don’t get the above information from you, they are probably only concerned about 1 thing, and that’s certainly not whether your pay per click advertising campaign will actually generate the right kind of enquiries for your business.

Why should Be Local Online manage our businesses pay per click advertising campaign?

It’s simple. Most pay per click advertising companies will focus on making sure your being found, whereas we focus on making sure your chosen. After all there’s no point being found, but NOT chosen it’s just a waist of an opportunity. Be Local Online truly believe that being found locally online will only really benefit your business if they actually click on your advert, land on your website, like what they see & then decide to use your products & services. This doesn’t just require a good advertising campaign, it requires a good website too.

I have a website but I’m not too sure if it’s mobile or user friendly?

Before going live with any campaign we run a free website report to find out how mobile & user friendly your website really is. This has a big impact on the recommendations we make to you. Driving new customers to a website that isn’t mobile or user friendly could have a negative impact on your business. If you don’t have a mobile optimised website our advice would be to get one. In 2015 for the first time there will be more searches from mobile devices than desktop devices. But, if you don’t wish to invest in a mobile optimised website that’s ok too. We would simply recommend only showing your adverts to desktop devices, but this would lower the amount of searches you would appear for by nearly 50%, so you would be closing the door on lots of potential opportunities.

What should I watch out for?

Be very wary of pay per click advertising companies that say they will ‘definitely get you on page 1 of Google for a full month’ & even ’guarantee you position 1 every time somebody searches’. There can never be those kinds of guarantees. For a start Google will never show an advert for 100% of searches, even if their is enough money in your budget to do so. The most successful campaigns will show for about 90% of the searches. Another reason is search trends are on the up. All anybody knows is that more people will search this year than searched last year, meaning it’s impossible to know exactly how many people are going to be searching in any given month. If you here any promises or guarantees then you will be better to choose a different company to manage your businesses pay per click advertising.

Summery
Be Local Online look at your advertising goals and objectives and if we think your business can achieve them with pay per click advertising we start researching your industry. Using historical data we analyse click though & conversion rates from previous campaigns then predict how many clicks you need in order to generate the expected levels of enquiries.

O U R    V I S I O N

To provide stunning mobile optimised websites, that are found everywhere that matters.

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Making sure our clients are happy with the services we are offering is at the forefront of our minds. We deliver a personal, passionate & tailored service to each and every one of our clients, big or small.